Have you ever felt like the job market is gaslighting you? One moment, companies are loudly announcing they’re desperate for new talent. The next, it’s dismissed before you can hit “submit”, not literally but you get it. So, what’s really going on? Are companies actually hiring, are they messing with us, or is the job market broken beyond repair?

The Illusion of Endless Job Openings
Everywhere you look, whether on LinkedIn, Indeed, or Monster, companies are advertising new roles. “We’re growing our team!” “Join our fast-paced environment!” But if so many businesses need help, why do you keep getting ghosted?
Well, there are three prime reasons that we figured may be the reason.
1. The “Just-In-Case” Job Posting
Many companies post jobs they don’t really plan to fill—at least not immediately. Sometimes, it’s to gauge interest in the role. Other times, they’re required to post jobs publicly even when they already have an internal hire in mind. Guess, this reason is not entirely positive for many of us…
2. The Budget Mirage
A company may want to hire but doesn’t have the budget yet. So they keep the listing up in case funding magically appears. The catch? By the time they’re actually ready, your application is long forgotten. Tick Tock, better follow up with HR on this!
3. The ATS Black Hole
You could be the perfect candidate, but if an Applicant Tracking System (ATS) doesn’t think so, your resume may never reach human eyes. These systems filter out 75% of applicants before a recruiter even looks at them. Why? Because they’re scanning for exact keywords, not actual skills. Mind you, can impact keyword tracking in your resume.
Psst… Our resume builder ensures your resume gets noticed, plus, it keeps track of all your applications for you!
This Is the Part We Hate: The Rise of Unrealistic Expectations

Companies seem to be looking for “entry-level” candidates, but they’ll need to have at least five years of experience, expert-level coding skills, and the ability to “wear multiple hats” (a.k.a. do three jobs for the price of one). In reality, they often list the ideal candidate rather than someone they actually expect to find.
This could be your sign to apply – you’ll never know until you land that interview and negotiate your contract (a realistic one, of course).
Hiring Freezes in Disguise

Ever applied, gone through multiple rounds of interviews, and then—silence? You’re not alone. Sometimes, companies start hiring processes but later freeze the position. They might not tell you directly, leaving you wondering if you bombed the interview.
At this point, it’s time to suck it up and move on – it’s not the end of the world. But hey, if you have proof, you could always consider your options. Just remember, sometimes it’s best to move forward and focus on what’s next!
Got it, so what’s next?
- Network Relentlessly – A lot of jobs are filled through referrals before they even hit the job boards. Sure, small talk isn’t for everyone, but it might just be what lands you your next opportunity.
- Tailor Every Application – Beat the ATS by matching keywords from the job description. If you’re juggling multiple applications, why not try SmartCV to support you in this job search era?
- Apply Where You’re Wanted – Some industries are genuinely hiring (healthcare, AI, cybersecurity). Remember, excelling in your role can lead to promotions, or you can transition to your dream industry by building strong connections and leveraging contacts within your current field.
- Don’t Take Rejections Personally – Many times, it’s not about you—it’s about them.
Final Thoughts
If the job search feels like the end of the world, you’re not crazy—it’s just really tough out there. Companies may be hiring, but they’re also more selective, risk-averse, and slow-moving than ever.
Keep pushing forward, adapt your strategy, and remember: sometimes, it’s not rejection—it’s redirection.
References
- All images used in this document are sourced from Unsplash.